The 8 highest-paid fitness Instagram stars in the world
If you're in the world of Instagram fitness stars, you could be earning up to £20,000 ($26,000) per post, according to a new report.
Sports nutrition brand Forza Supplements compiled a list of the world's top 50 Instagram fitness gurus based on their number of followers.
For the most influential stars, they also looked at their earnings based on sponsored Instagram posts, commercial deals, and business income — and discovered that some are charging as much as £20,000 for a single Instagram post.
The research also shows that there's a huge gender pay gap in the world of fitness stars. While 42 of Forza's top "Fitstagrammers" are women, the highest earner is a man — earning three times as much as the highest-paid woman.
Using the data, Business Insider has compiled a list of the highest-paid fitness Instagram stars in the world, ranked by yearly earnings in ascending order.
8. Davina McCall — £600,000. This is the 49-year-old's earnings for fitness alone and does not include her TV work. McCall has a number of DVDs, most recently the "30 Day Fat Burn." She has 693,000 Instagram followers.
7. Lucy Mecklenburgh — £1 million. At only 26, the former The Only Way Is Essex star has reinvented herself as a fitness expert and now has 1.2 million followers on Instagram.
6. Kayla Itsines — £2.9 million. The 26-year-old Australian personal trainer co-founded the Bikini Body Guides (BBG) community and now has 7.6 million Instagram followers.
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